A letter to investors and early believers
October 2026
To the people who believe in this,
The creator economy is one of the fastest‑growing industries in the world. Goldman Sachs estimates it could nearly double to $480 billion by 2027, built by 50 million creators.1 Most of them are running a media company alone.
Their audience has never been bigger. There are 5.24 billion social media accounts on earth. The average person uses almost seven platforms a month and spends over two hours a day on them.2 YouTube Shorts alone now serves 200 billion views every day.3 And every platform wants its own format.
That's the problem. Creators don't run out of ideas. They run out of hours. One idea has to become a thread, a carousel, a short and a newsletter, each rebuilt by hand. 52% of creators say they have burned out, and 37% have considered quitting. The number one cause is creative fatigue.4
Creators are ready for help. 86% already use generative AI, and 85% would consider AI that learns their creative style.5 But today's tools are fragments: one writes, one edits, one schedules. Most creators juggle several, and none of them knows who the creator is.
We're building CreativeHQ to be that missing piece. It learns a creator's voice, style and likeness, then turns a single idea into every format they need: posts and newsletters, finished carousels from their own photos, and videos presented by their digital twin. The creator stays the director. Nothing goes out without their approval.
The technology is ready. Synthesia, which makes AI video presenters for corporate training, was valued at $4 billion in January 2026, double its value a year earlier.6 Lifelike AI presenters are proven. We're bringing them to the people who need them most.
Our ambition is simple: every creator should have a studio. Today, a team of writers, designers, editors and producers is a luxury only the biggest creators can afford. CreativeHQ gives that team to all 50 million. Creators are where we start. Every brand, startup and marketing team that publishes has the same problem.
Identity is what makes it last. Every edit and every result sharpens CreativeHQ's understanding of a creator, so it gets better the longer someone uses it. Generic tools are easy to switch. A studio that knows you is not.
We're early. CreativeHQ is in private beta with a small group of creators, and our mobile app is in development. We're building in the open and learning from every creator we work with.
That's why we're writing to you. If you invest in the future of creative work, if you've scaled a creator, media or AI product, or if you simply believe every creator deserves a studio, we'd like to hear from you.
Thank you for reading.
The CreativeHQ team
- Goldman Sachs Research, “The creator economy could approach half‑a‑trillion dollars by 2027”.
- DataReportal, Digital 2025: The state of social media, February 2025. 6.83 platforms a month; 2 h 21 min a day.
- Neal Mohan, CEO of YouTube, Cannes Lions, June 2025, via TheWrap.
- Billion Dollar Boy and Censuswide, survey of 1,000 US and UK creators, July 2025, via Net Influencer.
- Adobe and The Harris Poll, Creators’ Toolkit Report, 16,000+ creators in eight countries, September 2025.
- Synthesia, Series E announcement, January 26, 2026.